Selected Work
A selection of brands I’ve partnered with to grow audiences, shape strategy, and tell stories that resonate.
Global social media consultant for 10M+ audience. Deepened the brand’s creator-led approach, expanding use of micro-creators and artistry talent to drive stronger engagement and creative agility.
Go-to-market strategy for a beauty brand bridging luxury bodycare and intimacy. Collaborated with leading creative and PR agency partners to define a new category, develop brand voice, and oversee celebrity and creative partnerships.
Led early content and social strategy for the industry-disrupting startup, scaling to 4M+ followers. Created the playbook for content-to-commerce in beauty.
Directed marketing for the Peabody Award-winning media company. Guided its transition from legacy radio to podcasting, growing audience reach by 25%.
Strategic marketing consultant for mission-based women’s hormonal wellness brand. Partnering with the founders to grow audience reach, re-engage community, and guide product launch strategy across emerging and owned channels.
Built one of the most engaged wedding media communities (20M monthly views, 8M followers), acquired by David’s Bridal. Doubled revenue through distribution partnerships and scaled YouTube and TikTok into industry leaders.
Embedded brand growth and marketing partner for one of the largest pop culture and relationship podcasts. Overseeing social and content strategy, brand positioning, and team workflows to evolve the show into a multi-platform media brand.
Selected for Snap Inc.’s inaugural Yellow startup accelerator, where I led content strategy that scaled Love Stories TV into the #1 wedding publisher on Snapchat Discover.