Client Work
A selection of brands I’ve partnered with to grow audiences, shape strategy, and tell stories that resonate.
Global social media consultant for 10M+ audience. Rebuilt content model using micro-creators and artistry talent, driving engagement and faster creative output.
Go-to-market strategy for a beauty brand positioned at the intersection of luxury bodycare and intimacy. Defined brand voice and narrative, oversaw creative and celebrity partnerships.
Led early content and social strategy for the industry-disrupting startup, scaling to 4M+ followers. Created the playbook for content-to-commerce in beauty.
Directed marketing for the Peabody Award-winning media company. Guided its transition from legacy radio to podcasting, growing audience reach by 25%.
Built one of the most engaged wedding media communities (20M monthly views, 8M followers), acquired by David’s Bridal. Doubled revenue through distribution partnerships and scaled YouTube and TikTok into industry leaders.
Selected for Snap Inc.’s inaugural Yellow startup accelerator, where I led content strategy that scaled Love Stories TV into the #1 wedding publisher on Snapchat Discover.