Offerings

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I partner with companies as a long-term, embedded advisor — bringing the clarity, strategy, and creative direction of a senior marketing leader, without the overhead of a full-time hire.

  • Embedded strategy + leadership for high-growth brands.

    • Act as your fractional CMO/Head of Brand.

    • Align brand voice, positioning, go-to-market strategy.

    • Oversee campaign direction, content, and partnerships.

    • Plug into teams or work independently with milestone check-ins.

    Timeline: 3-month minimum

    Perfect for: Pre-launch, growth-stage, Series A-C startups, established brands.

  • Comprehensive brand planning to position your launch—or relaunch—for long-term growth.

    • Deep-dive discovery into your audience, competitors, and category whitespace.

    • Positioning and messaging framework that ties brand purpose to business goals.

    • Channel strategy across paid, owned, and earned.

    • Launch roadmap with milestones, resourcing, and measurement plan.

    Timeline: Custom

    Perfect for: Emerging or evolving brands preparing to launch, rebrand, or scale; founders who need a unified brand + marketing foundation before activating creative or paid channels.

  • End-to-end support for launches, product drops, and brand campaigns.

    • Campaign positioning, narrative, and messaging framework.

    • Creative brief + multi-channel activation plan (social, digital, influencer, events).

    • Creative direction and review across assets.

    • KPI + performance framework for measurement and optimization.

    Timeline: Custom

    Perfect for: Founders launching new products, seasonal campaigns, or rebrands who need senior-level direction without hiring a full-time team

  • Comprehensive diagnostic of your brand’s positioning and content ecosystem.

    • Competitive landscape + positioning analysis.

    • Audit of social platforms, content performance, and messaging.

    • Actionable roadmap with priorities for growth and optimization.

    • Optional workshop with founders/executives to align next steps.

    Timeline: 4-8 weeks

    Perfect for: Brands at inflection points (launching, rebranding, scaling).

  • 1:1 strategic guidance, flexible and accessible.

    • Deep-dive sessions with founders, executives, or marketing leads.

    • On-demand feedback on campaigns, messaging, or growth challenges.

    • Customized session notes + follow-up action items.


    Format: 60-min sessions, bookable individually or as a 3-pack.

    Perfect for: Early-stage startups, solopreneurs, or brand teams seeking quick strategic clarity.

    Investment: $300/hour

  • Additional ways to work together as needed:

    • Workshops (brand voice, messaging, content strategy)

    • Team training (content, social, campaign optimization)

    • Brand guidelines development

    • Competitive intelligence reports

Areas of Expertise

CONTENT & SOCIAL

Multi-platform content strategy, social-first content production, and community growth.

GO-TO-MARKET

Campaign architecture, launches, and distribution strategies.

BRAND STRATEGY

Positioning, messaging, and voice development.

PARTNERSHIPS

Talent/influencer strategy, agency direction, and cross-functional collaboration.

How I Work

Every engagement is customized, but the through-line is the same: I bring focus, strategy, and executional clarity to help brands grow with intention.

I work with a trusted circle of creative specialists — production houses, designers, strategists, and performance experts — who can scale with your needs. Every engagement has access to the right team for the work, without unnecessary overhead.

Work With Me ↗